by editor at Tuesday, January 26, 2010 in Marketing, Social Networking
Tags: business introduction, business promotion, Facebook, Facebook fan page
Facebook Fan Page
Photo by Stitch Out Loud
Facebook is a social networking site, amongst all types of ages and people. It is so popular that today, everyone is familiar with it and using it to keep in touch with friends, relatives and family. As it grows in its unique users list to 89% last year, Facebook also become notable platform for companies from advertising their companies on this social network site. Facebook also gives you options to make a separate page for your business introduction for your marketing needs and to promote it to your network of contacts. Various companies are now advertising here to promote their business / products they are selling. And it is helping them in producing rapid results. Facebook titled it as Fan Page for yourself and for your business that let;
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by admin at Thursday, November 13, 2008 in Business, Management, Marketing, Shopping
Tags: attractive freebies, exhibitions, logo, marketing goodies, promotional calendars, promotional gifts, promotional message, promotional printed items, trade shows
Different companies distribute attractive freebies and marketing goodies during their commercial events such as trade shows and exhibitions. People love receiving these goods as they are free and free things have their own charm and appeal. Different marketing gurus and other analysts seem to believe that the companies which offer freebies and other promotional gift products in their trade shows and other event usually enjoy a lot of customers and window-shoppers. This distribution of promotional gifts at different events often serves as the corner stone of branding and advertising strategy. It helps to build new customers and enhances the existing relationships.
These days, every business desires to enjoy fast and furious growth and keep thinking about maximum exposure to their businesses. For this purpose, you would definitely need to be on your toes and anticipate your competition without falling behind. Click here to read more »
by admin at Tuesday, September 23, 2008 in E-Commerce, Marketing, Online Business
Tags: email marketing, email survey, friendly questionnaire
Conducting customer surveys via phone, direct mail, or using other printing material can cause your business more money as well as time. On the other hand, customers’ surveys via email not only save time and money but also prove very effective.
- They are cost effective. Whether you send one email or one thousand, it doesn’t cost much more.
- They allow you to reach participants quickly.
- The results of these emails are immediately available most of the time. Click here to read more »
by admin at Thursday, September 11, 2008 in Arts & Entertainment, Education & Learning, Marketing, People
Tags: audio-video, books, Computers, electronic media, Marketing, word of mouth
Introduction
Word of mouth is still the most convincing thing in the word to be used for multipurpose targets. It is also quite according to the human nature that a person likes to be briefed and informed by other human beings. This very method of marketing is the oldest and the most authentic way which satisfies the listener readily. Here a person himself addresses the clients and convinces them of his doings or products.
Forms of Word of Mouth Marketing
Word of mouth marketing may have different forms depending upon a number of factors belonging to time, space and requirement. First of all door to door visit or person to person communication has been the most popular form of word of mouth marketing. Click here to read more »
by admin at Wednesday, April 30, 2008 in Marketing
Any company requires a good launch to make its new product successfully accepted and adopted.For achieving the purpose marketing and advertising is done.Though both seem alike on a random view, yet they differ in many ways.To understand the difference between the both, we must first see the conventional explanations:
Marketing:
- The act or process of buying and selling in a market.
- The commercial functions involved in transferring goods from producer to consumer.
Advertisement:
- A paid announcement, as of goods for sale, in newspapers or magazines, on radio or television, etc.
- A public notice, esp. in print.
- The action of making generally known; a calling to the attention of the public
Marketing is a prior launch campaign.It is a base upon which the success of the launch depends.It provides the company with potential buyers, giving a remarkable boost to the product and the company.
Timing is the most important and basic difference between the two.Marketing should be done before the product is even launched.Whereas, advertisement is done after the product is launched.It works as a supportive element for marketing.Marketing is a wide process whereas advertisement is only one of its components.Several aims are to be met through right marketing strategies.A company gains or loses its first buyers by its marketing strategies.An effective marketing campaign targets all the potential buyers while aiming at highlighting the requirements of the buyer.The buyer is sometimes made to wait for a product as a marketing strategy.
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by admin at Tuesday, April 22, 2008 in Marketing
“I’m lovin’ it.” my nephew shouted so did my niece and then the rest of the family followed them excitedly. Yeah, we were at McDonald’s and this business slogan which in fact is extensively simple yet so fun for all age groups whether it be kids or adults, actually satisfies the aim for which it was launched in the first place , that is , to “catch people’s attention in the most decent and innocent manner possibleâ€. The interesting note to this is that as we ate there we kind of “felt†that we are loving it. All praise to the terseness, lucidness and objectiveness of the sentence of its creator, McDonald’s and it became an award-winning advertising/business slogan.
The slogan can be defined as a noun which has the purpose to be convincing by creating some memorable phrase/expression or a motto or some musical sound often rhymed to highlight a particular concept or aim. For instance following was written on a maternity home door, “Push. Push .Push “ outrageously ironic , a laughing stock but a perfect example of a business slogan as it can grasp anyone’s’ attention and depicting a complete picture and a complete aim by just one short sentence with repetition of one word.
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by admin at Wednesday, April 16, 2008 in Business, Marketing
Knowledge is power and power is money and money is more power and more power means more money .In short, Knowledge, money and power are bound in an unending relation and most of the time they rescue one another in bad times. However, whether knowledge gives power to mind or power of mind begets knowledge is somewhat a chicken-and-egg sort of issue.
No one can deny the importance market knowledge in any financial system. Market knowledge enables us to decide what to sale, where to sale, and how to sale. Success or failure of any product in the market mostly depends on its marketing campaign and quality and they both can’t be maintained without market knowledge.
There are two basic kinds of market knowledge e.g. bookish market knowledge and practical market knowledge.
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by admin at Monday, April 14, 2008 in Marketing
“Marketing and Sales- brain and body of businessâ€
In the present epoch, Marketing is not merely about the 5 P’s anymore, infact, it is an innovative and ever-changing rock band of various instruments harmonized to accomplish the strategies and objectives of a business. Sales, however, differs from marketing. To put it in plain language, the process from market research to packaging is the function of Marketing; from packaging to the hands or reach of the customers is Sales. You may call Marketing as the “brain†and Sales as the “body†of business. However, this brain and body of business is only but a little lesser complex than the human body itself.
We don’t say that we differ with the established definition of Marketing, that is, “Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, services, organizations, and events to create and maintain relationships that will satisfy individual and organizational objectives”; we only believe that there is more to this definition once you put it in the practical scenario.
In today’s competitive global market, it involves micro and macro market analysis, focused on strategic intentions where sales is driven more by tactical challenges and customer relations, which various from industry to industry.
Marketing has to be viewed as a science than an art. We have devised this guide to Marketing and Sales as something more than just the 5 P’s to provide our readers with a practical direct. Here is a quick and easy guide!
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by admin at Tuesday, February 26, 2008 in Marketing
As a small business owner, you should spend a lot of time attempting to find local customers. It is local clients that will help you to grow your business from scratch. This is not to say that going national is a bad idea, but during the start up phase you may want to concentrate on the companies in your area that may be interested in what you have to offer. The question is: how are you going to find local customers? This may sound easy enough, but there are some steps that you need to follow for your small business to achieve success in this area.
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by admin at Thursday, February 21, 2008 in Business, Marketing
Tags: feasibility study, product study, promotional tool
Feasibility Study
Photo by ASAE & The Center Pictures
Before venturing out into business with any new product, it is always best to conduct a feasibility study so as to determine the chances of profitability of your proposed product in your chosen market. Most people can only dream of starting a business but do not know where to begin. Whether you are still a student, a plain housewife, or currently employed in a certain company, putting up a business that you can call your own is not an impossibility.
The financial aspect or the capital in putting up a business is normally the major concern of most potential entrepreneurs, but the equally more important factor is choosing which product or service to sell. A feasibility study is definitely a must especially for small to medium sized businesses still starting out in the market. Doing so prevents any entrepreneur from proceeding with a lackluster product or placing a competent product in the wrong location. Moreover, this helps the entrepreneur in determining which price bracket to adopt with the product.
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