How to Guides » Business Letters http://blogs.iguides.org/how-to-guides Place to learning various how to guides, articles and plenty of useful guides about everything! Sun, 16 Jan 2011 12:27:27 +0000 en hourly 1 http://wordpress.org/?v=3.3 How to create a great business brochure http://blogs.iguides.org/how-to-guides/how-to-create-a-great-business-brochure.html http://blogs.iguides.org/how-to-guides/how-to-create-a-great-business-brochure.html#comments Tue, 02 Sep 2008 07:50:58 +0000 admin http://www.iguides.org/how-to-guides/?p=105 A simple brochure always serves as a powerful marketing tool. You can pop it in the mail to future customers, leave it behind after a meeting and make it available near sale point. There is no rocket science involved in creating a great business brochure. To develop such a brochure as entices customers to open it instead of tossing it away; you need some simple techniques to utilize.

A great brochure has the ability to:

  • Aware customers about the benefits of your products and services
  • Create credibility and trust of your company among the customers.
  • Offer a long-term reminder of your business

Determine your brochure’s use

To create a great brochure, it is somewhat essential to determine how you will use it. Do you want to leave behind after sales meetings, want to make it a point of sale offering or a direct mail to your customers? The information you provide on it will depend on its overall purpose.

Mind it that customers buy the benefits of the product or service

In your brochure, you must concentrate to offer solutions to your customer’s needs while keeping in mind that customers tend to buy the benefits of a product or service, they are not mere interested in your products or services. Place a statement or question that summarizes the benefits your service or product can provide.

Who wants to wade through a massive block of text?

You must keep in mind that in this fast age none has time to wade through massive blocks of text. Use strong images to break up your text, use bold headlines and other graphic elements that entice the readers to read more. There are many studies which show that most of the readers look at images and headlines first and then the body copy.

Your brochure must ask customers to take action

There must be such phrases include in your brochure that ask customers to take action. Phrases like ‘Call to place an order’, ‘visit our website’, ‘Schedule an appointment’ or order now’ must be the part of your brochure.

Design must be eye-catching

No matter whether you decide to design a simple brochure yourself or hire a designer for some complex design, but you must know the basic of brochure design. Try to make your brochure memorable with a creative design.

Think about hiring a profession designer

You can hire a professional designer if you find it confusing or time consuming to create your own design. Professional designer may tell you about such options as you didn’t consider first. Different techniques like spot varnishes, bleeds and die cuts may be the options that you didn’t consider before.

The thing you must keep in mind while creating a brochure for your business is that your brochure represents your business and often serves as ‘the first impression is the last impression.’ There are many people who decide to have your products or services only by viewing your brochure.

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]]> http://blogs.iguides.org/how-to-guides/how-to-create-a-great-business-brochure.html/feed 0 How to write a head-turner Resume http://blogs.iguides.org/how-to-guides/how-to-write-a-head-turner-resume.html http://blogs.iguides.org/how-to-guides/how-to-write-a-head-turner-resume.html#comments Fri, 27 Jun 2008 15:06:48 +0000 admin http://www.iguides.org/how-to-guides/how-to-write-a-head-turner-resume.html A well-written resume can help you a lot to discover new horizons for your career while a bad-written resume has the ability to take you away from your desired destination. Your resume is your first impression that you cast on your hirer. No matter how proficient and skilful you are, if these skills and proficiencies are not reflected impressively on your resume, they just prove good for nothing and you can never make the most of them.

Your resume should be able enough to make employers’ heads turn and it can do so if there are clear contact information in it, a sound educational background, impressive relevant work history and demonstration of a strong objective.

To create an impressive looking C.V., the below given steps can be very helpful for job seekers to land easily on their dreamland.

List your achievements

Take start by arranging a chronological list of your achievements and doings. In this list you must include the skills you have developed, details of other jobs you have ever held and every honor and incentive you received. This list may be very long but you must use it as a master file for your resume material. Build different drafts of your resume and pick items from your developed list.

Make a review of sample resume and decide what kind of resume can serve the purpose
To find out what kind of resume you require, you must review sample resume. Whether you require a chronological resume that gives details about your professional experience backward from your most recently held position or a functional resume that combines relevant personal and professional details.

Briefly explain your objective in your resume

A resume must have a statement about the kind of job you are searching, a number of experts have the same opinion in this connection. An objective is reckoned a statement that tells your potential employers what you want to get from them but this statement must tell your employers what they can get from you.

Focus on your previous work history

You must design your resume to give such ample detail about your work experience as prove your employer that you are well equipped for a position in their company. The best way to present your job history is to avoid giving complete job descriptions and just focus on particular achievements.

Some other steps towards to follow

Besides the above mentioned steps you must design your resume with best writing skills and nice looking format that promotes your education and sell your skills .One thing more before sending your resume don’t forget to edit it.

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]]> http://blogs.iguides.org/how-to-guides/how-to-write-a-head-turner-resume.html/feed 0 How to write a Business Letter? http://blogs.iguides.org/how-to-guides/how-to-write-a-business-letter.html http://blogs.iguides.org/how-to-guides/how-to-write-a-business-letter.html#comments Sat, 25 Aug 2007 18:16:01 +0000 admin http://www.iguides.org/how-to-guides/how-to-write-a-business-letter.html Business Letter
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Even in this day of modern technology, when sending an email is very commonplace in business communication, many people still prefer to use the time tested tradition of communicating through business letters. Unfortunately, many people have forgotten the basics of using business letters to communicate, so this guide has been written to help remind everyone of the effectiveness of a well written business letter.

There are two things to remember when writing a business letter, and these two things can mean the difference between a successful business transaction, and your letter being disregarded.

Proper Spelling and Grammar

Often, when spelling and grammar comes up, the dreaded English class comes to mind. But contrary to what was thought back in high school, spelling and grammar was not taught simply because our teachers like to see us squirm and fill our papers with red marks, but to help us to be ready in the business world.

It’s always a good idea to check your spelling and grammar before sending a business letter, whether by asking another person to read the letter through or by using software on your computer. Microsoft Word is an excellent choice, and there are others out there who check both but are not as pricey. It also helps to read your letter aloud to yourself, because what looks good on paper may not sound good when it’s read out loud.

Keep it to the point

Have you ever been to a lecture, or just listened to someone talk who goes on and on, and you have no idea what they are talking about because you lost interest ten minutes into the talk? Well, that’s how prospective business associates sometimes feel about letters that are full of flowery phrases. In the business world, time is money and you don’t want to lose your audience and a possible business deal because they got bored with your letter.

No matter what type of business letter you are sending, they all follow the same format.

Header: To create a header, first put your address, or the address of your company, on the left hand side of the paper. If you are using a business letterhead, this is not necessary. Below your address goes the address of the person or company to whom you are writing. In regards to the date, that can either be placed on the right side of the paper or double spaced below the address of the recipient. Remember, in a formal business letter to use the format August 23, 2007

Greeting: If the name of the contact is unknown when writing a formal business letter, it is best to use Dear Sir or Madame or To Whom It May Concern. This shows respect for your recipient right away.

Body of letter:

This will be where you discuss the reason for your letter. Guidelines for some of the common letters are as follows:

a. Writing an enquiry – When you are writing to ask for information, whether it is about the company or about a product they sell, it’s always good to let them know, first, where you heard about them. Companies like to know that their advertising money has been well spent, and it’s quite possible that they keep records of such things. Secondly, let them know exactly what you are asking about.

b. Answering an enquiry – First and foremost, thank the person for their interest and let them know that you appreciate the time they have spent writing for more information. Secondly, let them know that you are enclosing any catalogues, pamphlets, etc that they have requested. Then provide any additional information that the person may have requested.

c. Sales letter – Sales letters can be touchy things. First of all, don’t start out with your sales pitch right away. Consider the person’s needs. Ask the person if they are having trouble with something that you are able to provide assistance with. Let them know that it’s a common problem and that they are not alone. Then let the person know how you are able to help them to solve their problem.

d. Placing an order – When placing an order, be sure to include all the information which is requested by the seller either on the website, or on the advertisement. Omitting vital information will delay your shipment and make the transaction difficult for everyone.

e. Making a claim – When writing a claim letter, it’s very easy to write a letter full of accusations. But something that will help your claim be taken care of quickly is to keep your temper and write exactly why you are so upset. Let the person know how long you have been dealing with their company, prior successful transactions, and how disappointed you are with their services in this instance. Then, let them know how you would like the situation rectified.

f. Adjusting a claim – When writing a letter to an angry customer’s claim, it’s important to be sympathetic and let them know that you value their business. Then let them know what you are doing to fix the situation. Thank them for their patience and understanding.

g. New account terms and conditions: When you are writing to a new customer, it’s important to thank the person first and foremost for opening an account. Then clearly outline what the terms entail. Let them know that you will be happy to answer any questions that they might have.

Signature samples:

Make certain that the signature you use will fit properly with the type of letter you are sending.

a. Yours faithfully – Use this if you don’t know the person’s name.

b. Yours sincerely- Use this if the person’s name is known.

c. Best wishes

d. Best regards – Save this for close business contacts or friends

In conclusion, when writing a business letter think of how you would want to be treated if you were the recipient, and write your letter accordingly.

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