Word of mouth is still the most convincing thing in the word to be used for multipurpose targets. It is also quite according to the human nature that a person likes to be briefed and informed by other human beings. This very method of marketing is the oldest and the most authentic way which satisfies the listener readily. Here a person himself addresses the clients and convinces them of his doings or products.

Forms of Word of Mouth Marketing

Word of mouth marketing may have different forms depending upon a number of factors belonging to time, space and requirement. First of all door to door visit or person to person communication has been the most popular form of word of mouth marketing.

When a person meets another person and briefs him about something and also ensures the questions or queries about that very thing, both of them get fully convinced or satisfied. Furthermore, words of mouth marketing also involves the communication between the two persons on mobile phone or land phone. This is also a direct the same effect as produced by the door to door visit.

Sometimes it so happens that a person addresses a huge gathering of people informing them in detail about something. He describes the advantages and details of that very product and proves a successful marketer then and there. Such type of word of mouth marketing often takes place in villages and less developed towns where latest electronic modes of communication have not yet reached. This is also a very traditional way of marketing being followed for centuries now.

Another form of word of mouth marketing is that a person should appear on the radio or television and inform people about his product by giving details of its different aspects. This very form of marketing is also very influential because people listen and watch electronic media attentively. Audio-video advertisement is the modern form of word of mouth marketing which produces very healthy influence on the mind of people especially the children who get convinced instantly about different eatables, games, toys etc and enforce their parents to provide them.

Thus we see that word of mouth marketing has different forms ranging from the simplest personal visits to the audio-video ads.

Importance and Advantages

Word of mouth marketing is absolutely a direct way of marketing which brings about quick and better response of the listener. It is, therefore, both time saving and influential at one and the same time.

Print media, no doubt has its own great importance which can never be denied, but this importance is confined only to the readers who happen to read it. On the other hand, Mouth of word marketing is wide ranging and requires no reading but just listening which is obviously more scope full as well. Moreover, word of mouth marketing does not necessarily require higher education as is required for writing a book. Even an ordinary illiterate or less educated person can do word of mouth marketing easily if he has a convincing tone and will power required to keep sticking to that task.

All the new ideas, theories, philosophies and laws are introduced and formulated by human beings and then they are brought to light through books, computer software, etc. This proves that human beings are the best source of new ideas and innovations, so they are naturally the best informers of those very innovations. Thus word of mouth marketing which is actually the words of human beings is the most influential of all the other modes of all the other modes of marketing.

Last but not the least, word of mouth marketing also increases the rate of employment in the country as it requires more and more persons to undertake or handle marketing manually. Thus it is quite clear that word of mouth marketing is still very much effective even in this age of latest and fastest electronic media.