How to Guides » email marketing http://blogs.iguides.org/how-to-guides Place to learning various how to guides, articles and plenty of useful guides about everything! Sun, 16 Jan 2011 12:27:27 +0000 en hourly 1 http://wordpress.org/?v=3.3 How to conduct an email survey http://blogs.iguides.org/how-to-guides/how-to-conduct-an-email-survey.html http://blogs.iguides.org/how-to-guides/how-to-conduct-an-email-survey.html#comments Tue, 23 Sep 2008 11:47:56 +0000 admin http://www.iguides.org/how-to-guides/?p=132 Conducting customer surveys via phone, direct mail, or using other printing material can cause your business more money as well as time. On the other hand, customers’ surveys via email not only save time and money but also prove very effective.

  1. They are cost effective. Whether you send one email or one thousand, it doesn’t cost much more.
  2. They allow you to reach participants quickly.
  3. The results of these emails are immediately available most of the time.

Take time to plan your email survey

Mull a lot over what you are expecting and what you want to achieve with your email survey and how you would implement it. Ask yourself that what kind of information you want to get from the participants of your email survey and whether open-ended or close-ended questions would serve your purpose best.

Prepare a sound purpose-friendly questionnaire

The thing you must keep in mind while developing questionnaire is that Web readers don’t have enough time to stick to one particular thing. You must target the question style and survey length, keeping your audience in mind. A questionnaire with inverted pyramid style can help you to get important information first. There must also be some basic demographic questions in the survey as it will help you to better understand the respondents of your survey.

Prepare an email marketing list

You will have to choose email database of your existing customer or you can also purchase an email marketing list based on the group that you want to target. This list must be of those recipients who chose to be on the list. This list can also be purchased from other companies who also target your required market or email list brokers can also provide it to you.

Be with the rules

If you are planning to implement your email survey yourself, you must consider the rules regarding mass emails placed on you by your server’s abilities or Web hosting company. Similarly, you must follow the provided instructions if you are using email marketing or email survey system.

Evaluate the results

You can present the results of your email survey to the decision makers in your company so that they may use these results in planning or make necessary amendment in their decisions.  If you are using it for your own business, try to make a better implementation of these results keeping each and every aspect in mind.

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