AdSense for Games software is being tested in the US and it will allow website operators to weave text, video, picture advertisements into online games.

Some industry statistics show that almost more than a quarter of Internet users (around 200 million people) like to play games online and there is a 17 percent annual growth in their number.In a message announcing the software’s debut, Google said: “game developers will find a new way to monetize their games in the form of AdSense for games and there are some additional tools for advertisers to reach their audiences as well.”

“The program will prove quite handy for advertisers to reach the increasing number of gamers that like to play games online.”

The ad revenue will be divided between Google and the developers or publishers of the games.

Google told that it’s working with games from Playfish, Mochi Media, Konami and Zynga while advertisers like Esurance . Sony Pictures and Sprint have been listed.

Although Turn is a small startup, they are already putting together some pretty impressive stats. At this time, they have approximately 3,000 publishers signed up as well as 500 advertisers. While this is far from the statistics offered by industry leaders, Turn is not exactly catering to the same market. After all, they are claiming to be the first fully automated market. In other words, Turn does not operate in the same way as other leaders in the online advertising world such as Google AdSense.

With the ability for advertisers and publishers to control pricing as well as other details, the Turn Smart Market is hoping to draw in audiences who are tired of using more traditional methods for online advertising.

Jim Barnett, CEO of Turn, put is best by saying, “When we get an ad request from a publisher we search through the database of ads and rank them based on the probability of an action. We automatically figure out where your ads should be displayed and blend all the targeting approaches.”

As you can see, Turn takes a much different approach to online advertising. By offering an automated system in which ads are published based on the best chance of success, both advertisers and publishers greatly benefit. When compared to other ad serving systems, it appears that Turn will be much more advanced as far as placement criteria are concerned.

Although Turn just went into Beta, they are already moving in the right direction. Once this network becomes available to more and more advertisers and publishers, it will become more obvious that Turn is going to make some changes to the online advertising industry.

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