This web-based system has been developed to make the process of buying, selling, displaying online ads simple. It has also got two of Silicon Valley newspapers on board including San Jose Mercury News and San Francisco Chronicle.

There is no word about Yahoo’s controversial advertising deal with Google in which Google ads will appear beside Yahoo!’ s search results with the help of new technology unveiled by the Mad Men star Jon Hamm.

Apparently, APT may help to increase the cross-selling of web ads with the help of sophisticated audience targeting techniques that are based on geography and demography to grow advertising profits or to be more exact to make it easier for big businesses to choose our virtual pockets.

If the company is still around, APT will be offered to other advertisers and publishers till early next year.

Plastic-based composites that are also known as fiber-reinforced polymers will be used as a particular help for the system. These polymers are getting quite popular among aircraft, wind-turbine and automotive manufacturers who use this material as protective layers of skin.

Ian Bond, an aerospace engineer at Bristol University in the United Kingdom, says in this connection “The weak point is that they are quite prone to damage that is mostly can’t be detected through the eye and the users of composites have to spend a lot of time in their efforts to detect this damage and they also get worry about the coming crucial times when the damage grows”.

Bond and his colleague started to balance the defect with biological systems inspired hollow glass fibers. The Engineering and physical Sciences Research Council is backing the research.

Black carbon fiber composites are not supportive to a color change and magnetic nanoparticles would be supplementary to the epoxy and because of newly formed epoxy plug a handheld magnet-based scanner may prove useful to detect changes in their virtual distribution.

Other scientists have moved to infrared camera that identifies the flaws below the surface, ultrasonic waves to monitor the expansion of flaws that become cracks and optical fiber sensors that counts defects and measures temperatures in the composite structure in real time.

Related links

• Future Aircrafts would be self-healing
• fiber-reinforced polymers
• Bristol University

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While both companies are sure to be effected if this deal goes down, there are two other groups that are sure to see some changes as well. They include those who own stock in either company, as well as those who use Yahoo and/or Microsoft web based services. With that being said, are you for or against a Microsoft takeover?

It seems that there is a split decision on this matter. If you own Yahoo stock, you are well aware that it has been under performing as of late. Many feel that a takeover by Microsoft will help to steady the ship, and in turn increase the overall performance of the stock. Is this a guarantee? Of course not. But it is definitely something that could happen if a deal takes place.

On the other side of things, you may be one of the people who are worried about what an acquisition of this size would do to the online world. For instance, do you use Yahoo Mail? If so, there is a chance that this could greatly change if Microsoft takes over. For this reason, you may be against this acquisition taking place.

The shame of the matter is that the millions of everyday users, as well as stockholders, have nothing to say about this deal. It appears at this point that Microsoft is willing to do whatever it takes to ac quire Yahoo. This includes preparing for a proxy battle that could cost the company up to $30 million.

For now, it is up to Microsoft and Yahoo officials to figure out what is going on. If you are not a company insider, you will have to wait around to see what happens over the next few weeks. The good thing is that Microsoft is not sitting back. If progress is going to be made, it will come sooner rather than later.

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These small items proved difficult to protect before this technology came about as they had to remain small and the traditional bulky waterproofing methods was simply not viable. This new technology, known as ion-mask, creates a protective layer over virtually any material that is just nanometres thick and it works even with the intricate parts of the electronics that are the circuit boards and processors without causing any damage. This form of protection is achieved via the means of an ionised gas, or “plasma”.

What this coating does is that it causes water to bounce off like beads, such as can be seen on already existing waterproof material. The ion-mask does this by decreasing the surface energy of the material that it coats, which prevents the bonds water molecules from being disrupted as easily as it usually would. Due to how thin the layer is, it is hardly visible and this allows the material to retain all its physical features, such as color, texture and the feel.

Further ahead, this technology can be applied to create completely waterproof electronics that can be used in the shower or even underwater. Products such as mp3 players and headphones could use this technology to allow us to do things in places where electronics could not be used before due to the danger of water damage.

Leading manufacturers were amazed at this new technology when it was demonstrated to them, and many are now considering using ion-mask to enhance the durability and performance of their products.

After sowing seeds for streamline operations and giving off the international rebellion Cerf is getting down from the post, Chairman of the Internet Corporation of Assigned Names and Numbers which is to take place this week.

He concluded by saying with his humorous attitude that “My sentence is up”. He has struggled a long way in building up the organization as it is today. He also thanked those who lend out a helping hand during the battles to come across with a stable and powerful organization.

Cerf joined ICANN in the year 1999 to foresee the domain names and other related internet addressing policies. He was appointed just a year after the building up of the organization. Presently 64, he has now become the senior executive at the Internet search leader Google Inc. He was elected out as the Chairman in the year 2000 and the ceremony is sure to give farewell to Cerf. He is to leave the unpaid post after attending the Board meeting due to the term limits. The ceremony is to take place at Los Angeles on Friday.

Earlier when he joined the company many people doubted whether the company would develop further to reach newer heights. At present it has attained the highest position even though there are complaints still. They states about the slow, secretive and arbitrary focus of the company. Even then there are plans to improve it rather than replacing.

Under Cerf’s guidance the organization boomed in several aspects and also has developed itself in different strategies aiming in becoming popular across the world.

The company is trying to provide everyone an equal opportunity by limiting the amount of phone purchase for every person to about two only as compared to the previous limit of five units per person. The move might be too late though as there are about more than a million units already sold since its launch from June. Only time will tell how much has been accumulated by unscrupulous re-sellers.

Another issue for this new –must-have item for urbanized shoppers is the exclusive terms of iPhone to use AT&T network solely. Naturally, this would cause a lot of inconvenience for the rest of the public that are loyal to their current network providers.
A string of hackers that offer to unlock the devices for use to other networks were the natural consequences of this corporate decision on exclusivity.

The company naturally tried to prevent this from happening since it is damaging to their business. Unfortunately, their efforts of using updates that covers up the software’s weakness for hacker’s intrusion were met by the public with equally stolid reactions sparking a couple of lawsuits in the process.

As an added convenience, experts can analyze further Leonardo’s work without having to worry about the dust and pollutant they might bring to the artwork’s surface if they are to study it for very long periods of time. Things like the traces of the drawing before the original image was put down can now be viewed like never before.

Not only do they protect the painting from the excessively huge demand for viewing, they are also doing the rest of the world a great service in allowing those who can’t afford to go to the museum the same viewing experience as one would have from visiting the actual artwork. You might even say that those who are viewing it via the internet do not have to go through the hassle of going thru a filtration system. The simple act of having a digital record of this priceless work of art will definitely provide future generations something to treasure us by.

Previous restoration works might have removed about 500 years of dirt but nevertheless, having a copy of the exact details will be very important as it can provide future art restorers something to use as a reference.

This is believed to be Microsoft’s response to Google’s recent major acquisitions of YouTube and DoubleClick Inc. However, it turns out that the other side of the coin has a lot to do with Microsoft internet advertising plans. Also, this investment by Microsoft just goes to say that social networking – dating, friendship, photo sharing, etc. is valuable and is here to stay.

It’s amazing to note that Facebook, which started in a dorm room in Harvard University, has been valued at $15 Billion, thanks to Microsoft. One more important thing to note here is that Facebook is the second largest social networking website, after MySpace, which was acquired by News Corp. a couple of years ago, for $580 Million.

Microsoft is relying on Facebook’s reach and popularity, which it believes can help them sell more ads online, something Google is better than them at. In June 2007, online advertising revenues of Microsoft stood at $1.84 billion, an annual rise of 21 percent. During the same fiscal year, Google’s online advertising revenues rose to $13.3 Billion, a good 64 percent rise.

Facebook is expected to attract about 300 million users in a few years from now, worldwide. This gives Microsoft enough opportunity to see returns on its investment. Kevin Johnson, who heads Microsoft’s platforms and services division, said, “We are pleased with the economics of this”. Investors dealing with Microsoft were a happy lot, as the company’s shares rose by 35 cents, following the deal. Another thing that Microsoft appears to be impressed about is the successful “widgets” of Facebook. Microsoft also plans to do more business with Facebook than just advertising, but no details were given.