General Motors

General Motors is definitely the largest automakers in the modern world. With 77 years of expertise, its global headquarters is situated at Detroit. The trucks and cars manufactured by General Motors are sold in around 35 countries, all over the world.

Designing

The web designing of this site is done through the color variations of black, blue, white and grey. Along with every section, there is appropriate incorporation of industry based and customized images, so that the customers are informed through a concretized manner. Its commitment to corporate citizenship gets portrayed though its distinct designing. A very modernized and technology savvy look is endowed to the designing of this site, so that it is clearly competitive at the international platform. Every fundamental detail is divided in the form of categories, which are displayed in a very professional manner.

Layout

The layout is clear, impressive, informative and at the same time, well organized, so that the flow of viewing the categories and the information is not disturbed at any moment. With splendid collaboration in between web pages, proper channeling of the resource links and easy navigation, the website stands to be automatic for utilization. The two tier layout maintains the professional outlook. Moreover, the incorporation of “look inside” pages adds better visibility and insight into the corporate responsibility reports.

Key features

The key features of the site are dealing with annual reports, global operations, corporate reporting, company profile, GM Heritage centre, News and events, Speakers bureau and merchandise. The users also have the facility to explore the GM world wide and All Gm sites with the proper resource links. The look inside column deals with tools and corporate reports.

Thus, just like its brand name, General Motors has been successful in carving its own e-presence through its impressive site.

Toyota

The website is well designed with an exciting flash presentation telling about the latest model Toyota car. The home page is appealing with navigation links and a search box allowing complete exploration of the website. You can also view the website in French and Chinese by changing the language of the website.

Design and layout

The top of the website contains all navigation links without any ambiguity. The user can simply follow the links and go to the desired pages. The home page flash presentation also contains links to various pages and the navigation is facilitated using the images in the presentation. When you hover the mouse over these images, the images are zoomed in and you are provided with the summary of the information in the related pages.

The car lovers can take a look at various model Toyota cars using the vehicles link. While it presents all the vehicles from Toyota, you can view specific models by hovering mouse over the desired category. The other displayed vehicles are grayed out to show the difference. Each of the links opens a web page with a slightly different layout than the home page. The homepage contains attractive multimedia and the user has to visit the links to know more about Toyota.

Key features

The website allows the user to select his favorite models and contact the dealers to buy the car. The search facility allows the user to select more than one model car and buy used cars too. The user can also search for dealers using the zip code of his state. The shopping tools in the website aim at helping the car lovers to find their favorite Toyota car easily. The homepage contains links to information about the company and the owner’s link expands to a new website. A lot of information about the cars is provided in this website and the car owners can create their own login to customize their home page.

Ford Motor Company

If you are at ford.com, you are at the best virtual vehicle showrooms that exhibit SUVs, Sedans, Crossovers, Pickups, Coupes, Convertibles or Vans. The top cars come in Flash in exuberant style and brilliant flashing colors.

Technicality and Summary

You have the purchasing options on the website so that if you choose a car on their virtual showroom you can as well look into the purchasing options and get ready for a purchase. You do not need to visit a real showroom. This website loads fast and every page is well linked and highly informative. You can go for the ten fuel saving tips online which helps you to get good mileage and save on your budget. Besides you can get online training. This training is meant for improving driving skills for the global audience. Get to know all about the Company, their heritage, investor relations and all news and announcements. You can read related articles on cars, driving, fuel, and all car accessories. The website has a good design, navigation, technology and functionality.

Functionality

The Ford website is a must visit because of the Technology information, design and safety information. Go on a search on whatever issue you want to know because this website provides you with a powerful search engine and resources on what you want to know. Learn more virtually on the vehicle manufacturing process.

The online showroom needs special mention. This is a full Flash presentation. Choose your own car by clicking on links that provide updated information on how to locate a dealer, learning about the price and build, locate a dealer, and get a price quote. Get others cars with a similar look and feel and learn more about their technology.

Conclusion

In short, this website is a know-all on Ford Cars. Get equipped with virtual information provided on this website. You are in for a great car purchase very soon.

Design

A site that is used mainly for searching needs to have a simple yet effective design. And Autotrader.com definitely hit the nail on the head in this department. Although the site has undergone many changes over the years, the current design has quite a bit to offer. With a simply layout, it is easy for new users to get a good feel for what they are doing.

From the home page, getting started with a search is a piece of cake. You will start out by selecting the make of the car you are interested in buying. To go along with this, you will also enter your zip code. This will help to narrow down your search results. Upon hitting next, you will be taken to a new page.

On the next page, things are just as easy. You will have the ability to narrow down your search area, model of car, year, how much you are willing to spend, and whether or not you want to buy new or used.

Once you have entered all the appropriate data on this page, hit the search button. This will take you to the results, which are also organized and presented in a simple format. You can change the way you view your results based on price, make/model, mileage, or year. When you find a car that grabs your attention, you can click on the ad for further information.

Marketing

Autotrader.com is well known within the automotive industry. For this reason, they generate a lot of traffic based on word of mouth. This holds true among consumers who are searching for cars, as well as dealers who are listing on the site. Additionally, Autotrader.com also runs several television spots that are sure to increase exposure.

Content

As far as content is concerned, most of what you find on Autotrader.com is user generated. When a dealer lists an ad on this site, they have to supply basic information on the car. Many dealers opt to add a description as well. These ads are what consumers see, and are what makes Autotrader.com so popular. While there is some traditional content, the majority of users will spend most of their time going through ads.

Stats

According to Alexa.com, Autotrader.com has a traffic rank of 1,220. For a niche site, this is a very good ranking. One of the most unique traffic stats of Autotrader.com is an average number of page views per user of 16.8. The reason for this is that users usually bounce around from one ad to the next in hopes of finding the perfect car. Approximately 82 percent of the people who visit Autotrader.com are from the United States.

Anybody who is interested in finding a new or used car can use Autotrader.com to their advantage. This free service is an industry leader, and is always adding new features to make things easier on the consumer. Additionally, dealers are also signing up in large numbers so they can list their vehicles online. With so many benefits and features geared towards both consumers and dealers, there is no wondering why Autotrader.com is at the top of the industry.