Incredible India

Incredible India is a website launched by tourism department of government of  India  under its campaign to promote India as a hot tourist destination. This campaign was designed by Ogilvy and Mather in 2002.

India is a beautiful country famous for its diversity and traditions. India is sometimes described as a rainbow containing different hues which compliment its beauty in all. Incredibleindia looks like a colorful bouquet of flowers. Grey form the background of homepage with orange as the main color of website. Use of various colors make website very bright and interesting.  Flash animation on the top with amazing pictures of various locations of India leaves you mesmerized.

A drop down menu on the top with sections like news room ,know India, help desk and language sites contains almost everything which you may want to know while visiting a website containing information about tourism in India.

Than there is a trip planner with links of flights, hotels, places, local tours etc to help you in planning your trip of India.

On the left of home page there is a orange box with holiday ideas. Here you can find wonderful ideas ranging from adventure to spirituality for your holiday. Than there are links in the homepage with micro sites dedicated to particular section . These micro sites are based on topics like craft of India, pilgrimage in India, Wildlife in India etc. These micro sites provides you full information about the section they are dedicated to. The links to various sections like Rural tourism, Delhi international art festival and various hot links are available in the middle of homepage with pictures. These lure you to travel to the link and explore more. On the right hand side of homepage various sections are available which includes downloadable wallpapers, newsletter section and information about visa etc.

Incredibleindia is a wonderfully designed website which is very easy to use as well. A visitor cant leave without exploring the website once he is opens the page.